Successful start
in the Middle East

BBC Bircher Smart Access at Intersec in Dubai.

From January 12 to 14, 2026, the 27th edition of the world’s leading trade fair for security, safety and fire protection took place at the Dubai World Trade Center. With over 1,400 exhibitors from more than 60 countries, the trade fair offered an international platform for new technologies, innovative security solutions and exchanges with trade visitors from all over the world.

This was a special premiere for BBC Bircher Smart Access: it was the first time the company had exhibited at a trade fair in the Middle East. At stand S62 in hall 1 of the Dubai World Trace Center, BBC Bircher Smart Access presented selected solutions for secure and intelligent access systems on a 9 m² area.

The focus was on product demonstrations and applications relating to FutureSense, SolidSense, EasyLoop and the ExpertSystem. The solutions presented met with great interest and led to high-quality discussions with customers, partners and new contacts from the region.

The accompanying communication on LinkedIn also ensured good visibility and engagement before, during and after the trade fair. BBC Bircher Smart Access would like to thank all visitors to the stand and looks forward to continuing the conversations at upcoming events in the Middle East.

Impressions