Privacy Policy

Website Privacy Policy

1. Privacy at a Glance

General Information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data refers to any information that can be used to personally identify you. For detailed information on data protection, please refer to our Privacy Policy listed below this text.

Data Collection on This Website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find their contact information in the “Information on the Responsible Party” section of this privacy policy.

How do we collect your data?

Your data is collected, on the one hand, by you providing it to us. This may include, for example, data you enter into a contact form.

Other data is collected automatically or with your consent by our IT systems when you visit the website. This primarily consists of technical data (e.g., internet browser, operating system, or time of page view). This data is collected automatically as soon as you access this website.

How do we use your data?

Some of the data is collected to ensure the website functions properly. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right at any time to receive information free of charge regarding the origin, recipients, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you may revoke this consent at any time with future effect. Furthermore, you have the right to request the restriction of the processing of your personal data under certain circumstances. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time regarding this or any other questions about data protection.

Analytics Tools and Third-Party Tools

When you visit this website, your browsing behavior may be statistically analyzed. This is primarily done using so-called analytics programs.

Detailed information about these analytics programs can be found in the following privacy policy.

2. Hosting

We host the content of our website with the following provider:

External Hosting

This website is hosted externally. The personal data collected on this website is stored on the host’s servers. This may primarily include IP addresses, contact requests, meta and communication data, contract data, contact details, names, website visits, and other data generated via a website.

External hosting is carried out for the purpose of fulfilling our contractual obligations to our potential and existing customers (Art. 6(1)(b) GDPR) and in the interest of providing our online services securely, quickly, and efficiently through a professional provider (Art. 6(1)(f) GDPR). If consent has been obtained, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25( 1 TTDSG, insofar as the consent covers the storage of cookies or access to information on the user’s end device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent may be revoked at any time.

Our hosting provider(s) will process your data only to the extent necessary to fulfill their service obligations and will follow our instructions regarding this data.

We use the following hosting provider(s):

netz98 GmbH
a valantic company
Hattenbergstr. 10
D-55122 Mainz

Data Processing

We have entered into a Data Processing Agreement (DPA) for the use of the aforementioned service. This is a contract required by data protection law that ensures that the service provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

3. General Information and Mandatory Disclosures

Data Protection

The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations as well as this Privacy Policy.

When you use this website, various types of personal data are collected. Personal data is data that can be used to personally identify you. This privacy policy explains what data we collect and how we use it. It also explains how and for what purpose this is done.

Please note that data transmission over the Internet (e.g., when communicating via email) may be subject to security vulnerabilities. It is not possible to completely protect data from access by third parties.

Information on the Data Controller

The data controller responsible for data processing on this website is:

BBC Bircher AG
BBC Bircher Smart Access
Wiesengasse 20
8222 Beringen
Switzerland

Phone: +41 52 687 11 11
Email: info@bircher.com

The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data (e.g., names, email addresses, etc.).

Retention Period

Unless a more specific retention period is stated in this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a legitimate request for erasure or revoke your consent to data processing, your data will be deleted, provided we have no other legally permissible grounds for storing your personal data (e.g., retention periods under tax or commercial law); in the latter case, deletion will occur once these grounds no longer apply.

General Information on the Legal Bases for Data Processing on This Website

If you have consented to data processing, we process your personal data on the basis of Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR, provided that special categories of data are processed in accordance with Art. 9(1) GDPR. In the event of explicit consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Article 49(1)(a) of the GDPR. If you have consented to the storage of cookies or to access to information on your device (e.g., via device fingerprinting), data processing is additionally carried out on the basis of Section 25(1) of the German Teleservices Data Protection Act (TTDSG). Consent may be revoked at any time. If your data is necessary for the performance of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Article 6(1)(b) of the GDPR. Furthermore, we process your data if it is necessary to comply with a legal obligation on the basis of Article 6(1)(c) of the GDPR. Data processing may also be carried out on the basis of our legitimate interest pursuant to Article 6(1)(f) of the GDPR. Information regarding the specific legal bases applicable in each individual case is provided in the following sections of this Privacy Policy.

Data Protection Officer

We have appointed a Data Protection Officer.

Helbig Datenschutz GmbH
Bräunleinsberg 51
91233 Neunkirchen a.S.

Phone: +41 52 687 11 11
Email: datenschutz@bbc-group.com

Note on data transfers to third countries that are not considered safe under data protection law, as well as transfers to U.S. companies that are not DPF-certified

We use, among other things, tools from companies based in third countries that are not considered safe under data protection law, as well as U.S. -tools whose providers are not certified under the EU-US Data Privacy Framework (DPF). When these tools are active, your personal data may be transferred to these countries and processed there. We would like to point out that a level of data protection comparable to that of the EU cannot be guaranteed in third countries that are not considered safe for data protection purposes.

We would like to point out that the U.S., as a safe third country, generally maintains a level of data protection comparable to that of the EU. Data transfers to the U.S. are therefore permitted if the recipient holds certification under the “EU-U.S. Data Privacy Framework” (DPF) or has appropriate additional safeguards in place. Information regarding transfers to third countries, including the recipients of the data, can be found in this Privacy Policy.

Recipients of Personal Data

As part of our business activities, we collaborate with various external parties. In some cases, this requires the transfer of personal data to these external parties. We only disclose personal data to external parties if this is necessary for the performance of a contract, if we are legally obligated to do so (e.g., disclosure of data to tax authorities), if we have a legitimate interest in the disclosure pursuant to Art. 6(1)(f) GDPR, or if another legal basis permits the disclosure of data. When using data processors, we only transfer our customers’ personal data on the basis of a valid data processing agreement. In the case of joint processing, a joint processing agreement is concluded.

Withdrawal of Your Consent to Data Processing

Many data processing operations are only possible with your express consent. You may withdraw consent you have already given at any time. The lawfulness of the data processing carried out prior to the withdrawal remains unaffected by the withdrawal.

Right to object to data collection in specific cases and to direct marketing (Art. 21 GDPR)

IF DATA PROCESSING IS BASED ON ART. 6(1)(e) OR (f) OF THE GDPR, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA, UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR THE PROCESSING IS NECESSARY FOR THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21(1) GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING, TO THE EXTENT THAT IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION PURSUANT TO ART. 21(2) OF THE GDPR).

Right to lodge a complaint with the competent supervisory authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their workplace, or the place of the alleged violation. The right to lodge a complaint is without prejudice to any other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically based on your consent or in fulfillment of a contract provided to you or to a third party in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only take place to the extent that it is technically feasible.

Access, Rectification, and Erasure

Within the scope of applicable legal provisions, you have the right at any time to obtain, free of charge, information about your stored personal data, its origin and recipients, and the purpose of data processing, as well as, where applicable, the right to have this data rectified or erased. You may contact us at any time regarding this matter or any other questions about personal data.

Right to Restriction of Processing

You have the right to request the restriction of the processing of your personal data. You may contact us at any time regarding this matter. The right to restriction of processing applies in the following cases:

If you dispute the accuracy of your personal data stored with us, we generally need time to verify this. For the duration of the verification, you have the right to request the restriction of the processing of your personal data.
If the processing of your personal data was or is unlawful, you may request the restriction of data processing instead of erasure.
If we no longer need your personal data, but you need it to exercise, defend, or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of erasure.
If you have lodged an objection pursuant to Article 21(1) of the GDPR, a balancing of your interests against ours must be carried out. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, such data—apart from its storage—may only be processed with your consent or for the purpose of asserting, exercising, or defending legal claims, or to protect the rights of another natural or legal person, or for reasons of an important public interest of the European Union or a Member State.

SSL or TLS Encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address bar of the browser changes from “http://” to “https://” and by the lock icon in your browser bar.

If SSL or TLS encryption is enabled, the data you transmit to us not be read by third parties.

Objection to promotional emails

We hereby object to the use of contact information published in accordance with the legal notice requirement for the purpose of sending unsolicited advertising and informational materials. The operators of this website expressly reserve the right to take legal action in the event of unsolicited transmission of advertising information, such as via spam emails.

4. Data Collection on This Website

Cookies

Our website uses so-called “cookies.” Cookies are small data packets and do not cause any damage to your device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or your web browser deletes them automatically.

Cookies may originate from us (first-party cookies) or from third-party companies (so-called third-party cookies) . Third-party cookies enable the integration of certain third-party services within websites (e.g., cookies for processing payment services).

Cookies serve various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies may be used to analyze user behavior or for advertising purposes.

Cookies that are necessary for the execution of the electronic communication process, for providing certain functions you have requested (e.g., for the shopping cart function), or for optimizing the website (e.g., cookies for measuring web traffic) (necessary cookies) are stored on the basis of Art. 6(1)(f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies to ensure the technically error-free and optimized provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, processing takes place exclusively on the basis of this consent (Art. 6(1)(a) GDPR and § 25(1) TTDSG); consent may be revoked at any time.

You can configure your browser to be notified when cookies are set and to allow cookies only on a case-by-case basis, to exclude the acceptance of cookies for specific cases or generally, and to enable the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.

You can find out which cookies and services are used on this website in this privacy policy.

Consent with Usercentrics

This website uses Usercentrics’ consent technology to obtain your consent to the storage of certain cookies on your device or to the use of certain technologies, and to document this in compliance with data protection regulations. The provider of this technology is Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, website: https://usercentrics.com/de/ (hereinafter “Usercentrics”).

When you visit our website, the following personal data is transmitted to Usercentrics:

Your consent(s) or the revocation of your consent(s)
Your IP address
Information about your browser
Information about your device
Time of your visit to the website
Geolocation

Furthermore, Usercentrics stores a cookie in your browser to be able to associate the consents you have given or their revocation with you. The data collected in this manner is stored until you request its deletion, delete the Usercentrics cookie yourself, or the purpose for data storage no longer applies. Mandatory legal retention obligations remain unaffected.

Usercentrics is used to obtain the legally required consents for the use of certain technologies. The legal basis for this is Art. 6(1)(c) GDPR.

Data Processing

We have entered into a data processing agreement (DPA) for the use of the aforementioned service. This is a contract required under data protection law that ensures that the service provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

Server Log Files

The website provider automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These include:

Browser type and browser version
Operating system used
Referrer URL
Hostname of the accessing computer
Time of the server request
IP address

This data is not merged with other data sources.

The collection of this data is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website—for this purpose, the server log files must be collected.

Contact Form

If you send us inquiries via the contact form, we will store the information you provide in the inquiry form, including the contact details you enter there, for the purpose of processing your inquiry and in case of follow-up questions. We will not disclose this data without your consent.

The processing of this data is based on Article 6(1)(b) of the GDPR, provided that your inquiry relates to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, on our legitimate interest in the effective processing of inquiries directed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if such consent was requested; consent may be revoked at any time.

The data you enter in the contact form will remain with us until you request its deletion, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g., after your inquiry has been fully processed). Mandatory legal provisions—in particular retention periods—remain unaffected.

Inquiries via Email, Phone, or Fax

If you contact us via email, phone, or fax, your inquiry, including all personal data contained therein (name, inquiry), will be stored and processed by us for the purpose of handling your request. We will not disclose this data without your consent.

The processing of this data is based on Art. 6(1)(b) GDPR, provided your inquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of inquiries directed to us (Art. 6(1)(f) f GDPR) or on your consent (Art. 6(1)(a) GDPR) if such consent was requested; consent may be revoked at any time.

The data you send to us via contact requests will remain with us until you request its deletion, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g., after your request has been fully processed). Mandatory legal provisions—in particular statutory retention periods—remain unaffected.

Salesforce Sales Cloud

We use Salesforce Sales Cloud to manage customer data. The provider is salesforce.com Germany GmbH, Erika-Mann-Str. 31, 80636 Munich (hereinafter “Salesforce”).

Salesforce Sales Cloud is a CRM system that enables us, among other things, to manage existing and potential customers as well as customer contacts and to organize sales and communication processes. The use of the CRM system also allows us to analyze our customer-related processes. Customer data is stored on Salesforce’s servers. In this context, personal data may also be transferred to the parent company of salesforce. com Germany GmbH, salesforce.com inc., Salesforce Tower, 415 Mission Street, San Francisco, CA 94105, USA.

Details on the features of Salesforce Sales Cloud can be found here: https://www.salesforce.com/de/products/sales-cloud/overview/.

The use of Salesforce Sales Cloud is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in managing customer data and communicating with customers as efficiently as possible. If consent has been obtained, processing is carried out exclusively on the basis of Article 6(1)(a) of the GDPR and Section 25(1) of the TTDSG, insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent may be revoked at any time.

Salesforce has Binding Corporate Rules (BCR) that have been approved by the French data protection authority. These are binding internal company regulations that legitimize the internal transfer of data to third countries outside the EU and the EEA. Details can be found here: https://www.salesforce.com/de/blog/2020/07/die-binding-corporate-rules-von-salesforce-erfuellen-hoechste-da.html.

For details, please refer to Salesforce’s Privacy Policy: https://www.salesforce.com/de/company/privacy/.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards for data processing in the United States. Every company certified under the DPF commits to complying with these data protection standards. You can obtain further information on this from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000KzLyAAK&status=Active

Data Processing

We have entered into a Data Processing Agreement (DPA) for the use of the aforementioned service. This is a contract required by data protection law that ensures the service provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

Registration on this Website

You can register on this website to use additional features on the site. We use the data entered for this purpose solely for the purpose of using the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will reject the registration.

For important changes, such as to the scope of our offerings or for technically necessary changes, we will use the email address provided during registration to inform you.

The data entered during registration is processed for the purpose of fulfilling the user relationship established by the registration and, where applicable, to initiate further contracts (Art. 6(1)(b) GDPR).

We store the data collected during registration for as long as you are registered on this website and delete it thereafter. Statutory retention periods remain unaffected.

5. Analytics Tools and Advertising

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that allows us to integrate tracking or statistics tools and other technologies into our website. Google Tag Manager itself does not create user profiles, store cookies, or perform independent analyses. It serves solely to manage and deploy the tools integrated through it. However, Google Tag Manager records your IP address, which may also be transferred to Google’s parent company in the United States.

The use of Google Tag Manager is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the quick and straightforward integration and management of various tools on its website. If consent has been obtained, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25(1) TTDSG, insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent may be revoked at any time.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States intended to ensure compliance with European data protection standards for data processing in the United States. Every company certified under the DPF commits to complying with these data protection standards. You can obtain further information on this from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active

Google Analytics

This website uses features of the web analytics service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyze the behavior of website visitors. In doing so, the website operator receives various usage data, such as page views, time spent on the site, operating systems used, and the user’s origin. This data is aggregated into a user ID and assigned to the website visitor’s respective device.

Furthermore, Google Analytics allows us, among other things, record your mouse and scroll movements and clicks. Furthermore, Google Analytics uses various modeling approaches to supplement the collected data sets and employs machine learning technologies in data analysis.

Google Analytics uses technologies that enable user recognition for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google regarding the use of this website is generally transmitted to a Google server in the United States and stored there.

Use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TTDSG. Consent may be revoked at any time.

Data transfer to the U.S. is based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards for data processing in the United States. Every company certified under the DPF commits to adhering to these data protection standards. You can obtain further information on this from the provider at the following link: https:/ /www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active

IP Anonymization

Google Analytics IP anonymization is enabled. This means that your IP address is truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area before being transmitted to the U.S. Only in exceptional cases is the full IP address transmitted to a Google server in the U.S. and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics is not combined with other data held by Google.

Browser Plugin

You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

For more information on how Google Analytics handles user data, please refer to Google’s Privacy Policy: https://support.google.com/analytics/answer/6004245?hl=de.

Google Signals

We use Google Signals. When you visit our website, Google Analytics collects, among other things, your location, search history, and YouTube history, as well as demographic data (visitor data). This data can be used for personalized advertising with the help of Google Signals. If you have a Google account, the visitor data from Google Signals is linked to your Google account and used for personalized advertising messages. The data is also used to create anonymized statistics on our users’ behavior.

Data Processing

We have entered into a data processing agreement with Google and fully comply with the strict requirements of German data protection authorities regarding the use of Google Analytics.

Google Analytics E-commerce Tracking

This website uses the “E-commerce Tracking” feature of Google Analytics. With the help of E-commerce Tracking, the website operator can analyze the purchasing behavior of website visitors to improve its online marketing campaigns. This involves collecting information such as orders placed, average order values, shipping costs, and the time from viewing to purchasing a product. This data may be aggregated by Google under a transaction ID assigned to the respective user or their device.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program provided by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display ads in the Google search engine or on third-party websites when the user enters specific search terms into Google (keyword targeting). Furthermore, targeted ads can be displayed based on user data available to Google (e.g., location data and interests) (audience targeting) . As the website operator, we can evaluate this data quantitatively, for example by analyzing which search terms led to the display of our advertisements and how many ads resulted in corresponding clicks.

The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TTDSG. Consent may be revoked at any time.

Data transfers to the U.S. are based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://policies.google.com/privacy/frameworks and https://business.safety.google/controllerterms/.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards for data processing in the United States. Every company certified under the DPF commits to adhering to these data protection standards. For more information, please visit the provider’s website at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active

Google Ads Remarketing

This website uses the features of Google Ads Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With Google Ads Remarketing, we can assign people who interact with our online offering to specific target groups in order to subsequently display interest-based advertising to them on the Google advertising network (remarketing or retargeting).

Furthermore, the advertising audiences created with Google Ads Remarketing can be linked to Google’s cross-device features. In this way, interest-based, personalized advertising messages that have been tailored to you based on your previous usage and browsing behavior on one device (e.g., a smartphone) can also be displayed on another of your devices (e.g., tablet or PC).

If you have a Google account, you can opt out of personalized advertising via the following link: https://adssettings.google.com/anonymous?hl=de.

The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TTDSG. Consent may be revoked at any time.

Further information and the privacy policy can be found in Google’s privacy policy at: https://policies.google.com/technologies/ads?hl=de.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards for data processing in the United States. Every company certified under the DPF commits to adhering to these data protection standards. For more information, please visit the provider’s website at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active

LinkedIn Insight Tag

This website uses the LinkedIn Insight Tag. The provider of this service is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Data processing via the LinkedIn Insight Tag

With the help of the LinkedIn Insight Tag, we receive information about visitors to our website. If a website visitor is registered with LinkedIn, we can analyze, among other things, key professional data (e.g., career level, company size, country, location, industry, and job title) of our website visitors and thus better tailor our site to the respective target groups. Furthermore, with the help of LinkedIn Insight Tags, we can measure whether visitors to our websites make a purchase or take another action (conversion tracking). Conversion tracking can also be performed across devices (e.g., from PC to tablet). LinkedIn Insight Tag also offers a retargeting feature that allows us to display targeted ads to our website visitors outside the website; however, according to LinkedIn, the ad recipient is not identified.

LinkedIn itself also collects so-called log files (URL, referrer URL, IP address, device and browser properties, and time of access). IP addresses are truncated or (if used to reach LinkedIn members across devices) hashed (pseudonymized). The direct identifiers of LinkedIn members are deleted by LinkedIn after seven days. The remaining pseudonymized data is then deleted within 180 days.

As the website operator, we cannot associate the data collected by LinkedIn with specific individuals. LinkedIn will store the collected personal data of website visitors on its servers in the U.S. and use it for its own advertising purposes. For details, please refer to LinkedIn’s privacy policy at https://www.linkedin.com/legal/privacy-policy#choices-oblig.

Legal Basis

To the extent that consent has been obtained, the use of the aforementioned service is based exclusively on Article 6(1)(a) of the GDPR and Section 25 of the TTDSG. Consent may be revoked at any time. To the extent that no consent has been obtained, the use of this service is based on Article 6(1)(f) of the GDPR; the website operator has a legitimate interest in effective advertising measures, including social media.

Data transfers to the U.S. are based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.

Objection to the use of the LinkedIn Insight Tag

Object to the analysis of usage behavior and targeted advertising by LinkedIn via the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Furthermore, LinkedIn members can control the use of their personal data for advertising purposes in their account settings. To prevent LinkedIn from linking data collected on our website to your LinkedIn account, you must log out of your LinkedIn account before visiting our website.

Data Processing

Use of SalesViewer® Technology

On this website, data is collected and stored using SalesViewer® technology from SalesViewer® GmbH based on the legitimate interests of the website operator (Art. 6(1)(f) GDPR) for marketing, market research, and optimization purposes.

For this purpose, a JavaScript-based code is used to collect company-related data and for the corresponding use. The data collected using this technology is encrypted via a non-reversible one-way function (so-called hashing). The data is immediately pseudonymized and is not used to personally identify visitors to this website.

The data stored within the framework of SalesViewer® is deleted as soon as it is no longer required for its intended purpose and no legal retention obligations prevent its deletion.

You may object to the collection and storage of data at any time with future effect by clicking this link https://www.salesviewer.com/opt-out to prevent SalesViewer® from collecting data on this website in the future. An opt-out cookie for this website will be stored on your device. If you delete your cookies in this browser, you must click this link again.

6. Newsletter

Newsletter Data

If you would like to subscribe to the newsletter offered on the website, we require your email address as well as information that allows us to verify that you are the owner of the provided email address and consent to receiving the newsletter. No further data is collected, or only on a voluntary basis. We use newsletter service providers, described below, to manage the newsletter.

Mailchimp

This website uses Mailchimp’s services to send newsletters. The provider is Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.

Mailchimp is a service that allows, among other things, the sending of newsletters to be organized and analyzed. If you enter data for the purpose of subscribing to the newsletter (e.g., email address), this data is stored on Mailchimp’s servers in the United States.

With the help of Mailchimp, we can analyze our newsletter campaigns. When you open an email sent via Mailchimp, a file (a so-called web beacon) connects to Mailchimp’s servers in the U.S. This allows us to determine whether a newsletter message has been opened and which links, if any, were clicked. Additionally, technical information is collected (e.g., time of access, IP address, browser type, and operating system). This information cannot be linked to the specific newsletter recipient. It is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better tailor future newsletters to the interests of the recipients.

If you do not want Mailchimp to perform this analysis, you must unsubscribe from the newsletter. We provide a link for this purpose in every newsletter message.

Data processing is based on your consent (Art. 6(1)(a) GDPR). You may revoke this consent at any time by unsubscribing from the newsletter. The lawfulness of data processing operations that have already taken place remains unaffected by the withdrawal.

The data you have provided to us for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter, and will be deleted from the newsletter distribution list after you unsubscribe. Data stored by us for other purposes remain unaffected by this.

Data transfers to the U.S. are based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://mailchimp.com/eu-us-data-transfer-statement/ and https://mailchimp.com/legal/data-processing-addendum/#Annex_C_-_Standard_Contractual_Clauses.

After you unsubscribe from the newsletter distribution list, your email address may be stored by us or the newsletter service provider on a blacklist, if necessary, to prevent future mailings. The data from the blacklist is used solely for this purpose and is not combined with other data. This serves both your interest and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6(1)(f) GDPR). Storage in the blacklist is not time-limited. You may object to this storage if your interests outweigh our legitimate interest.

For more details, please refer to Mailchimp’s privacy policy at: https://mailchimp.com/legal/terms/.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards for data processing in the United States. Every company certified under the DPF commits to adhering to these data protection standards. You can obtain further information on this from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt0000000TXVKAA4&status=Active

Data Processing

7. Plugins and Tools

YouTube with Enhanced Privacy

This website embeds videos from YouTube. The website operator is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit one of these websites where YouTube is embedded, a connection is established with YouTube’s servers. In doing so, the YouTube server is informed which of our pages you have visited. If you are logged into your YouTube account, you allow YouTube to directly associate your browsing behavior with your personal profile. You can prevent this by logging out of your YouTube account.

We use YouTube in enhanced privacy mode. According to YouTube, videos played in enhanced privacy mode are not used to personalize the YouTube browsing experience. Ads displayed in enhanced privacy mode are also not personalized. No cookies are set in enhanced privacy mode. Instead, however, so-called local storage elements are stored in the user’s browser; these contain personal data similar to cookies and can be used for recognition purposes. Details on enhanced privacy mode can be found here: https://support.google.com/youtube/answer/171780.

In some cases, further data processing operations may be triggered after a YouTube video is activated, over which we have no control.

The use of YouTube is in the interest of presenting our online offerings in an appealing manner. This constitutes a legitimate interest within the meaning of Art. 6(1)(f) GDPR. If consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) a GDPR and § 25(1) TTDSG, insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent may be revoked at any time.

Further information on data protection at YouTube can be found in their privacy policy at: https://policies.google.com/privacy?hl=de.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards for data processing in the United States. Every company certified under the DPF commits to adhering to these data protection standards. Further information on this is available from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active

8. E-commerce and Payment Providers

Processing of Customer and Contract Data

We collect, process, and use personal customer and contract data to establish, define the content of, and modify our contractual relationships. We collect, process, and use personal data regarding the use of this website (usage data) only to the extent necessary to enable the user to use the service or to bill for it. The legal basis for this is Art. 6(1)(b) GDPR.

The collected customer data will be deleted after completion of the order or termination of the business relationship and upon expiration of any applicable statutory retention periods. Statutory retention periods remain unaffected.

Data Transfer Upon Conclusion of a Contract for Online Stores, Retailers, and Product Shipping

When you order goods from us, we share your personal data with the shipping company responsible for delivery and with the payment service provider responsible for processing payments. Only data necessary for the respective service provider to fulfill its task is disclosed. The legal basis for this is Art. 6(1)(b) GDPR, which permits the processing of data for the performance of a contract or pre-contractual measures. If you have provided corresponding consent pursuant to Art. 6(1)(a) GDPR, we will provide your email address to the shipping company entrusted with the delivery so that it can inform you via email about the shipping status of your order; you may revoke your consent at any time.

9. Audio and Video Conferences

Data Processing

We use online conference tools, among other means, to communicate with our customers. The specific tools we use are listed below. When you communicate with us via video or audio conference over the Internet, your personal data is collected and processed by us and the provider of the respective conference tool.

The conference tools collect all data that you provide or use to utilize the tools (email address and/or your phone number). Furthermore, the conference tools process the duration of the conference, the start and end times of your participation in the conference, the number of participants, and other “contextual information” related to the communication process (metadata).

Furthermore, the tool provider processes all technical data necessary for handling the online communication. This includes, in particular, IP addresses, MAC addresses, device IDs, device type, operating system type and version, client version, camera type, microphone or speaker, as well as the type of connection.

If content is exchanged, uploaded, or otherwise made available within the tool, it is also stored on the tool provider’s servers. Such content includes, in particular, cloud recordings, chat/instant messages, voicemails, uploaded photos and videos, files, whiteboards, and other information shared while using the service.

Please note that we do not have full control over the data processing operations of the tools used. Our options depend largely on the corporate policies of the respective provider. For further information on data processing by the conferencing tools, please refer to the privacy policies of the respective tools, which we have listed below this text.

Purpose and Legal Basis

The conference tools are used to communicate with prospective or existing contractual partners or to offer specific services to our customers (Art. 6(1)(b) GDPR). Furthermore, the use of these tools serves to generally simplify and expedite communication with us or our company (legitimate interest within the meaning of Art. 6(1)(f) GDPR). To the extent that consent has been requested, the use of the relevant tools is based on this consent; consent may be revoked at any time with future effect.

Retention Period

The data collected directly by us via the video and conferencing tools is deleted from our systems as soon as you request deletion, revoke your consent to storage, or the purpose for data storage no longer applies. Stored cookies remain on your device until you delete them. Mandatory statutory retention periods remain unaffected .

We have no influence over the retention period of your data stored by the operators of the conferencing tools for their own purposes. For details, please contact the operators of the conferencing tools directly.

Conferencing Tools Used

We use the following conferencing tools:

Microsoft Teams

We use Microsoft Teams. The provider is Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland. For details on data processing, please refer to the Microsoft Teams Privacy Statement: https://privacy.microsoft.com/de-de/privacystatement.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards for data processing in the United States. Every company certified under the DPF commits to adhering to these data protection standards. You can obtain further information on this from the provider via the following link: https://www.dataprivacyframework.gov/s/participant-search/ participant-detail?contact=true&id=a2zt0000000KzNaAAK&status=Active

Data Processing

10. Our Own Services

Handling of Applicant Data

We offer you the opportunity to apply for a position with us (e.g., via email, mail, or our online application form). Below, we provide information regarding the scope, purpose, and use of your personal data collected as part of the application process. We assure you that the collection, processing, and use of your data are carried out in accordance with applicable data protection laws and all other legal provisions, and that your data will be treated as strictly confidential.

Scope and Purpose of Data Collection

When you submit an application to us, we process your associated personal data (e.g., contact and communication details, application documents, notes taken during interviews, etc.) to the extent necessary to decide on the establishment of an employment relationship. The legal basis for this is Section 26 of the German Federal Data Protection Act (BDSG) under German law (initiation of an employment relationship), Art. 6(1)(b) GDPR (general initiation of a contract), and—provided you have given your consent—Art. 6(1)(a) GDPR. Consent may be revoked at any time. Your personal data will be shared within our company exclusively with individuals involved in processing your application.

If your application is successful, the data you submitted will be stored in our data processing systems on the basis of Section 26 of the German Federal Data Protection Act (BDSG) and Article 6(1)(b) of the GDPR for the purpose of carrying out the employment relationship.

Data Retention Period

If we are unable to offer you a position, you decline a job offer, or you withdraw your application, we reserve the right to retain the data you submitted based on our legitimate interests (Article 6(1)(f) of the GDPR) for up to 6 months from the conclusion of the application process (rejection or withdrawal of the application). Subsequently, the data will be deleted and the physical application documents destroyed. Retention serves, in particular, for evidentiary purposes in the event of a legal dispute. If it becomes apparent that the data will be required after the 6-month period has expired (e.g., due to an impending or pending legal dispute), deletion will not take place until the purpose for continued retention no longer applies.

Data may also be retained for a longer period if you have given your consent (Art. 6(1)(a) GDPR) or if statutory retention obligations prevent deletion.

Inclusion in the applicant pool

If we do not offer you a position, there may be the option to include you in our applicant pool. If you are included, all documents and information from your application will be transferred to the applicant pool so that we can contact you in the event of suitable vacancies.

Inclusion in the applicant pool is based exclusively on your explicit consent (Art. 6(1)(a) GDPR) . Providing consent is voluntary and is unrelated to the ongoing application process. The data subject may withdraw their consent at any time. In this case, the data from the applicant pool will be irrevocably deleted, provided there are no legal grounds for retention.

The data from the applicant pool will be irrevocably deleted no later than two years after consent is given.

Source: eRecht24

Privacy Policy for Social Media

Our Social Media Presence

This privacy policy applies to the following social media platforms:

Data Processing by Social Networks

We maintain publicly accessible profiles on social networks. The specific social networks we use are listed below.

Social networks such as Facebook, X, etc., can generally analyze your user behavior comprehensively when you visit their website or a website with integrated social media content (e.g., Like buttons or advertising banners). Visiting our social media presences triggers numerous data processing operations relevant to data protection. Specifically:

If you are logged into your social media account and visit our social media presence, the operator of the social media portal can associate this visit with your user account. However, your personal data may also be collected even if you are not logged in or do not have an account with the respective social media portal. In this case, data collection takes place, for example, via cookies stored on your device or by recording your IP address.

Using the data collected in this way, the operators of the social media platforms can create user profiles that store your preferences and interests. In this way, interest-based advertising can be displayed to you both within and outside the respective social media platform. If you have an account on the respective social network, interest-based advertising may be displayed on all devices on which you are logged in or have been logged in.

Please also note that we cannot track all processing activities on the social media platforms. Depending on the provider, additional processing operations may therefore be carried out by the operators of the social media platforms. For details, please refer to the terms of use and privacy policies of the respective social media platforms.

Legal Basis

Our social media presence is intended to ensure the most comprehensive online presence possible. This constitutes a legitimate interest within the meaning of Art. 6(1)(f) GDPR. The analysis processes initiated by the social networks may be based on different legal grounds, which must be specified by the operators of the social networks (e.g., consent within the meaning of Art. 6(1)(a) GDPR).

Data Controller and Exercising Rights

When you visit one of our social media pages (e.g., Facebook), we are jointly responsible with the operator of the social media platform for the data processing operations triggered by that visit. You may generally exercise your rights (right of access, rectification, erasure, restriction of processing, data portability, and the right to lodge a complaint) both against us and against the operator of the respective social media portal (e.g., against Facebook).

Please note that despite our joint responsibility with the social media portal operators, we do not have full control over the data processing operations of the social media portals. Our options depend largely on the corporate policy of the respective provider.

Retention Period

The data collected directly by us via our social media presence is deleted from our systems as soon as you request deletion, revoke your consent to storage, or the purpose for data storage no longer applies. Stored cookies remain on your device until you delete them. Mandatory legal provisions—in particular retention periods—remain unaffected.

We have no influence over the retention period of your data stored by social network operators for their own purposes. For details, please contact the social network operators directly (e.g., in their privacy policy, see below).

Your Rights

You have the right at any time to receive information free of charge regarding the origin, recipients, and purpose of your stored personal data. You also have the right to object, the right to data portability, and the right to lodge a complaint with the competent supervisory authority. Furthermore, you may request the correction, blocking, deletion, and, under certain circumstances, the restriction of the processing of your personal data.

Social Networks in Detail

We have a profile on LinkedIn. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. LinkedIn uses advertising cookies.

If you wish to disable LinkedIn advertising cookies, please use the following link:https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

For details on how LinkedIn handles your personal data, please refer to LinkedIn’s Privacy Policy: https://www.linkedin.com/legal/privacy-policy.

YouTube

We have a profile on YouTube. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. For details on how they handle your personal data, please refer to YouTube’s privacy policy: https://policies.google.com/privacy?hl=de.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards for data processing in the United States. Every company certified under the DPF commits to adhering to these data protection standards. For more information, please visit the provider’s website at the following link: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?contact=true&id=a2zt000000001L5AAI&status=Active

Source: eRecht24

Privacy Policy for Apps

Privacy Policy for the “FutureSense” App

The “FutureSense” app is provided by BBC Bircher Smart Access. We take the protection of your data seriously. This privacy policy explains what data is processed when you use this app and for what purposes.

We take the protection of your data very seriously and treat it confidentially in accordance with legal data protection regulations and this Privacy Policy. This Privacy Policy applies to our mobile iPhone and Android apps (hereinafter “APP”). It explains the nature, purpose, and scope of data collection in connection with the use of the APP. Please note that data transmission over the internet may be subject to security vulnerabilities. It is not possible to completely protect data from access by third parties.

1. Data Controller

Responsible for data processing:

BBC Bircher Smart Access
Wiesengasse 20
8222 Beringen
Switzerland

Email: develop.bsa@bircher.com
Website: https://www.bircher.com/
Phone: +41 52 687 11 11

You can contact our Data Protection Officer at:

Monika Zwahlen
Wiesengasse 20
8222 Beringen
Switzerland

Email: monika.zwahlen@bircher.com
Phone: +41 52 687 13 99

2. General Information

The app enables connection to external sensors via Bluetooth, manages associated access data locally on the device, and offers additional features such as firmware updates and access to user manuals. No personal data is collected or processed.

3. Permissions Used and Their Purposes

Bluetooth and Location (technically required for BLE)

Permissions
Purpose
Data

File system access

Permissions
Purpose
Stored data
No processing of personal data.

Internet access

- Permission
- Purpose

Access to firmware updates
User manuals
Access to the manufacturer’s website
Error analysis via Crashlytics (see section 4 for further information)

4. Crashlytics (Firebase)

This app uses Google Firebase Crashlytics (hereinafter Crashlytics) for error detection and analysis. Crashlytics collects information about error messages, system crashes, or technical errors to improve the app’s stability. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

The following information is collected in particular:

Device information (model, operating system, app version)
Time of the crash/error
Technical details of the crash

No personal data is processed in this context. The data is processed in a pseudonymized form and used exclusively for the purposes mentioned above.

For more information on Crashlytics, visit: https://firebase.google.com/products/crashlytics

Legal basis
Data recipients

5. Local password storage

Sensor access data is stored exclusively locally and in encrypted form on the device. These passwords are not personally identifiable.

No transmission to servers or third parties
Encryption

6. Exporting passwords

Users can export the sensor password saved during initial registration with the sensor:

as a text file
or copy it to the clipboard

This occurs only through active user action.

7. Logging

The app stores local log data regarding errors, warnings, and alerts.

Storage location
Data
Export function
Purpose

8. Retention period

All stored data remains locally on the device as long as the app is installed. Automatic deletion occurs upon uninstallation.

9. Disclosure of data

Data is only transferred to:

Firebase Crashlytics

No further transfer of personal data to third parties takes place.

10. Data Subject Rights (for informational purposes only, as no personal data is processed)

You may exercise your rights at any time using the contact details provided above. If your personal data is processed, you are a data subject within the meaning of the GDPR and are entitled to the following rights vis-à-vis the controller:

Information on the rights of data subjects

Right to access the personal data we have stored about you
Right to rectification of your personal data if it is incorrect, non-compliant with the law, or outdated
Right to erasure of your personal data if one of the grounds listed in Art. 17 GDPR applies
Right to restriction of processing of your personal data if one of the conditions specified in Art. 18 GDPR is met
Right to object
Right to lodge a complaint with the competent supervisory authority

11. Changes to this Privacy Policy

This policy may be updated in the event of changes to the app’s functionality. You can find the current version in the app and on the Play Store.

As of: May 5, 2025