‘s Successful Launch in the Middle East

BBC Bircher Smart Access at Intersec in Dubai.

From January 12 to 14, 2026, the 27th edition of the world’s leading trade show for security, safety, and fire protection took place at the Dubai World Trade Center. With over 1,400 exhibitors from more than 60 countries, the trade show provided an international platform for new technologies, innovative security solutions, and networking with industry professionals from around the world.

For BBC Bircher Smart Access, this event marked a special first: It was the company’s first time exhibiting at a trade show in the Middle East. At Booth S62 in Hall 1 of the Dubai World Trade Center, BBC Bircher Smart Access showcased selected solutions for secure and intelligent access systems in a 9 m² space.

The focus was on product demonstrations and applications related to FutureSense, SolidSense, EasyLoop, and the ExpertSystem. The solutions presented generated significant interest and led to high-quality discussions with customers, partners, and new contacts from the region.

The accompanying communication on LinkedIn also ensured strong visibility and engagement before, during, and after the trade show. BBC Bircher Smart Access would like to extend its sincere thanks to all visitors to the booth and looks forward to continuing these discussions at upcoming events in the Middle East.

Impressions